Running a Shopify store isn’t just about getting traffic. Honestly, some of the biggest wins for me came from upsells and collecting the right customer info. Here’s what I learned, and how I set it up in a way that actually feels natural to shoppers.

Upsells on Product Pages — Don’t Be Pushy, Be Helpful

One thing I realized early on: upsells only work if they make sense. On my product pages, I started showing related items or upgrades right below the main product. For example:

  • If someone was buying a water bottle, I’d offer a larger size or a bundle with a cleaning brush.
  • The trick is to highlight the benefit — “Upgrade to the 1L bottle and save 10% today.”

I tried a few apps for this — Bold Upsell and ReConvert — and honestly, it’s all about placement and copy. Too aggressive and it feels pushy; subtle and relevant, and people actually click.

Cart Upsells — Catch Them When They’re Committed

I noticed a lot of visitors would add items to the cart and leave. That’s prime upsell time. In the cart, I started suggesting complementary items, like:

  • A matching accessory
  • A refill pack for consumables

I kept it simple — 2–3 suggestions max, otherwise it feels overwhelming. A tiny incentive like “Add this now for 10% off” worked surprisingly well.

Collecting Customer Info — Make It Natural

Here’s the thing: the better I understood my customers, the better my upsells performed. But no one wants to fill a long form. My approach:

  1. Email signups with a small survey — just 2–3 questions like favorite product type or style.
  2. Optional checkout fields — something like “Preferred color” or “Birthday month” for future offers.
  3. Post-purchase surveys — a quick one-click survey after buying.

The key: keep it short, keep it useful, and give a tiny reward — discount, loyalty points, or free shipping. People actually want to share info if it feels worth it.

Post-Purchase Upsells — Don’t Forget After Checkout

A huge surprise for me: post-purchase upsells converted really well. On the order confirmation page, I offered:

  • Accessories related to the purchased item
  • Refills or bundles

I used ReConvert for this. The one-click option is huge — customers don’t have to go back to cart or payment, it’s literally a click and done.

Some Quick Lessons I Learned

  • Relevance > Volume — better to offer 1–2 really useful upsells than 10 random products.
  • Make it mobile-friendly — most Shopify traffic is mobile, so buttons and images need to be easy to tap.
  • Test copy and placement — small wording changes can make a big difference.

Upsells and info collection don’t have to feel “salesy.” Done right, they enhance the shopping experience while increasing your revenue.