When running a Shopify store, one thing becomes very clear over time:Traffic problems are usually keyword problems.Many merchants focus only on Google SEO, but customers don’t search in just one place. They search on Amazon, YouTube, Bing, even marketplaces. If your content strategy only reflects Google, you're missing search intent happening elsewhere.That’s where I started using Soovle — not as a “full SEO tool,” but as a fast idea generator across multiple platforms.Here’s how I actually use it in my Shopify workflow.

Why I Use Soovle Instead of Only Google Keyword Planner

Most keyword tools focus on volume and competition. That’s useful later. But in the early stage of content planning, I care more about:

  • How real users phrase their searches
  • What buying-stage questions appear
  • Differences between platforms
  • Long-tail intent

Soovle pulls autocomplete suggestions from:

  • Google
  • Amazon
  • YouTube
  • Bing
  • Yahoo
  • eBay
  • And more

All in one screen.What this gives me is cross-platform search language.And for Shopify stores, that matters a lot.

My Actual Workflow Using Soovle

Let’s say I sell reusable water bottles.

Step 1: Enter a Core Product Keyword

I type:

reusable water bottle

Immediately, I see different patterns:

  • Google shows informational queries
  • Amazon shows buying-focused phrases
  • YouTube shows comparison or review intent
  • eBay may show price-driven searches

Already, I’m seeing intent layers.

Step 2: Identify Buying vs Research Intent

This is where Soovle becomes useful for Shopify content mapping.From different engines, I usually see patterns like:Google-style searches

  • best reusable water bottle for gym
  • reusable water bottle that keeps water cold

These are perfect for blog posts.Amazon-style searches

  • reusable water bottle stainless steel 32oz
  • leak proof reusable water bottle

These are strong product page optimization keywords.YouTube-style searches

  • reusable water bottle review
  • how to clean reusable water bottle

These are great for:

  • FAQ sections
  • How-to blog content
  • Short-form video scripts

Instead of guessing what content to write, I let real search behavior guide it.

Turning Soovle Keywords Into Shopify Content Structure

Here’s how I organize what I find.

Product Page Optimization

If I see repeated modifiers like:

  • leak proof
  • BPA free
  • insulated
  • stainless steel

I make sure those appear naturally in:

  • Product title
  • Product description
  • Bullet points
  • Meta description

Because clearly users are typing those terms.

Blog Content Planning

If Soovle surfaces phrases like:

  • best reusable water bottle for hiking
  • how to clean stainless steel bottle
  • reusable water bottle vs plastic

That becomes my blog calendar.Instead of writing random lifestyle content, I write:

  • Comparison posts
  • Educational cleaning guides
  • “Best for” buying guides

These are far more likely to capture organic traffic.

Collection Page Optimization

Sometimes Amazon or eBay autocomplete shows strong size or feature signals:

  • 32oz
  • 1 liter
  • kids
  • with straw

If those keep appearing, it usually means:You may need better collection segmentation.For example:

  • “Reusable Water Bottles for Kids”
  • “32oz Insulated Bottles”
  • “Gym Water Bottles”

Soovle indirectly helps with site architecture decisions.

Why Multi-Platform Keywords Matter for Shopify

Here’s something I’ve learned:Different platforms represent different stages of the buyer journey.

  • Google → Problem awareness & research
  • YouTube → Trust building & reviews
  • Amazon → Purchase-ready intent
  • eBay → Price comparison

If you only optimize for one, your content feels incomplete.Soovle helps you see that full picture in 5 minutes.

What Soovle Does NOT Do (Important)

It does not show:

  • Search volume
  • Competition difficulty
  • CPC data

So after collecting ideas, I usually validate important keywords in:

  • Google Search Console
  • Ahrefs / SEMrush (if available)
  • Google Keyword Planner

But for brainstorming and uncovering hidden phrasing patterns, Soovle is extremely efficient.

When I Use Soovle in My Shopify Workflow

I typically use it:

  • When launching a new product category
  • When blog traffic is stagnating
  • When product pages aren’t ranking
  • When planning seasonal content

It’s especially helpful for small stores that don’t have big SEO budgets.

Final Thoughts

Soovle is not a “full SEO system.”But as a keyword discovery tool across multiple platforms, it gives you something powerful:Real search language from different buyer contexts.And for Shopify merchants, that translates into:

  • Better product copy
  • Smarter blog topics
  • More aligned collections
  • Improved organic visibility

If you haven’t tried looking beyond Google for keyword signals, this is an easy place to start.