If you’re running a Shopify store, you probably know how important it is to give your customers a variety of products to choose from. Recently, Shopify introduced an exciting new feature called Shopify Product Network, designed to make shopping smoother and give your store more flexibility.

What is Shopify Product Network?

In simple terms, Shopify Product Network allows your store to showcase products from other sellers directly on your site. Customers can add items from multiple sellers into a single cart and complete the checkout in one go. This means you can expand your product catalog instantly, even without holding all the inventory yourself.It’s perfect for stores that want to offer a wider variety of items without the hassle of managing stock for every single product.

Why It’s a Game-Changer

  1. Instant Catalog Expansion – Even if your store is small, you can offer hundreds of products from other sellers.
  2. Better Customer Experience – Shoppers can buy multiple items from different brands without leaving your store or going through multiple checkouts.
  3. Clear Seller Branding – Each product still shows its original seller’s brand, maintaining transparency and trust.

How to Use Shopify Product Network

Here’s a step-by-step guide to get started:

  1. Enable Product Network in Your Store
    1. Go to your Shopify admin.
    2. Navigate to Marketing & Sales > Product Network.
    3. Turn on the feature to start adding external products.
  2. Add External Products
    1. Browse available products from other sellers within Shopify’s network.
    2. Choose items that fit your store’s theme or complement your existing products.
    3. Add them to your store catalog.
  3. Set Product Display Options
    1. You can feature these products on category pages, homepage, or as recommended items.
    2. Customize how they appear so they match your store’s design.
  4. Test the Customer Experience
    1. Add products from different sellers to your cart and go through checkout as a customer would.
    2. Make sure the branding, pricing, and shipping info are clear.
  5. Promote Your Expanded Catalog
    1. Highlight the new products in your newsletters or social media campaigns.
    2. Explain to customers that they can now buy more items in one go, simplifying shopping.

Tips for Maximizing Impact

  • Choose Products Carefully – Only add products that align with your store’s niche to avoid confusing your audience.
  • Monitor Performance – Track which external products are popular and adjust your offerings over time.
  • Combine With Upsells – Suggest complementary products from the network at checkout to increase order value.

Final Thoughts

Shopify Product Network is a practical tool for store owners who want to expand their catalog and improve the customer shopping experience without extra inventory stress. By using this feature, you can offer more choices, increase conversions, and make your store feel bigger and more professional.