How I Track ROI by Content Channel Using Shopify + Meta + Google
When I first started running ads for Shopify stores, I thought tracking ROI was simple: check Meta Ads Manager, check Google Ads, compare numbers, done.
How I Use Shopify + UGC to Drive Organic Social Traffic — and Actually Track the Sales
Over the past year, I’ve spent a lot of time testing how user-generated content (UGC) works together with Shopify stores. The biggest realization? UGC
How I Use Shopify Script Editor (and Theme Logic) to Customize Dynamic Content Like Product & Article Recommendations
When I first looked into using Shopify Script Editor for dynamic content — like recommended products or related blog posts — I assumed it could control what
How I Use Shopify + Zapier/Make to Automatically Share New Blog Posts and Products to Social Media
If you’re running a Shopify store, you already know how time-consuming content distribution can be.You publish a new blog post.You launch a
How I Use Shopify Marketing Automation to Turn Social Content into Targeted Emails and Push Notifications
One thing I realized after running Shopify stores for a while: we spend a lot of time creating social media content… and then we just